Digital MarketingThe Pros and Cons of Artificial Intelligence in MarketingAdvancements in technology bring a lot of change to every facet of our lives – especially how we work. The adage of “work smarter, not...
Digital MarketingHottest Trends in E-commerce Right NowThe 2020 pandemic changed a lot about the way we live, including how we shop. With covid-era restrictions in place, online shopping...
Digital MarketingCommon Misconceptions about MarketingMarketing is so ingrained in our lives, yet it’s wildly misunderstood. Many people claim to have a full grasp of what marketing is, but...
Digital MarketingUnderstanding Influencer MarketingIn this article, we'll answer some of the fundamental questions about influencers and their purpose in marketing.
Digital Marketing3 Top Ways to Increase Audience EngagementAs a business owner or marketer, you understand that your audience is the lifeblood for your product or service. You know that without...
Digital MarketingWhy Audience Segmentation is So Important Why Audience Segmentation is Important When cleaning out promotional emails from your inbox, have you ever wondered why you were...